Financial Review and Comparison Research Paper Example | Topics and Well Written Essays - 1250 words

Financial Review and Comparison - Research Paper Example For the purpose of this assignment I have chosen PepsiCo Inc and the Coca-Cola Company. Both are globally well recognized brands in beverage industry. Besides beverage brands, both the companies are offering additional products. Pepsi incorporation has established itself as a supplier of quality snacks products such as Lays and Cheetos on the other hand the Coca-Cola Company is offering brand in mineral water such as Kinley in competition to Aquafina, a mineral water product by Pepsi, fruit juices such as Pulpy Orange, coffee and other alcohol-free beverages. The performance of both competitors in the year 2012 has been analyzed with the help of the key ratios. Net profit margin is computed as net profit to sales, and sometimes also profit after tax to sales. It is always measured in terms of percentage. This ratio represents the ability of the management to provide the investors with a reasonable return on their investments (Mohapatra). A higher net profit ratio indicates the efficiency of the management to control the cost. When comparing both the companies on the basis of net profit ratio the Coca-Cola Company has generated 2.64% addition net profit than Pepsi which indicate better slightly tight control over costs. Gross profit can be defined as the profit remaining after all the directly related cost of sales or services have been deducted from the revenue. Directly attributable cost include only those cost which are necessary to produce the goods. It is also represented in terms of percentage. The higher the ratio the better is for the company (Gildersleeve). It is an important profitability ratio which indicates the margin between the revenue and the cost of the product. On the basis of gross profit margin Pepsi is much better than Coca-Cola. The GP ratio of Pepsi is 52.49% in comparison to the 44.09% in case of Coca-Cola. This reveals an important fact that the Pepsi Company is better in controlling manufacturing cost and the Coca-Cola Company

Business operational Essay Example for Free

Business operational Essay To provide learners with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services. Scenario: WH Smith is a major, well-known and publically-quoted book retailer and newsagent in the UK. Recently it was reported how Kate Swann, the former CEO for the last 10 years, has turned the company around from ? 135m losses to ? 106m profit in a decade. (source: www. theguardian. com/business/blog/2013/jan/23/wh-smith-kate-swann-profit, accessed 1 October 2013) (Also see copy attached) This is an example of how the principles of operations management can be used to reactivate a firm. How did she do it? Using the above as a starting point, together with other information sources, which you should research yourself, on WH Smith, you are asked to address the Tasks below regarding operations management. Task 1 (this meets LO 1, ACs 1. 1, 1. 2 and 1. 3) Based on the Scenario, produce a document explaining the nature and importance of Operation Management and its key elements. Your document for this Task must include the following elements (among others as you wish): I. A definition of OM and an explanation of its importance; II. The key elements of OM; III. The need to produce goods or services on time and to cost, with the right quality and within the law; IV. The role of OM in achieving strategic objectives; and V. Produce systems and sub-systems diagrams for any WH Smith operations processes, including a brief explanation of your diagrams. Task 2 (this meets LO 2 ACs 2. 1, 2. 2 and 2. 3) Based on the Scenario, produce a document explaining the relationship between OM and strategic planning. Your document for this Task must include the following elements (among others as you wish): I. II. III. Explain the implementation of the â€Å"3Es† in WH Smith; Critically review the tension between cost minimisation and quality maximisation in the context of WH Smith; and Assess the importance of the five performance objectives that underpin operations management. Task 3 (this meets LOs 3 and 4 in full) Base on the Scenario, produce a document explaining how to organise and apply relevant techniques in a typical production process. Your document for this Task must include the following elements (among others as you wish): I. II. III. IV. Comment briefly on the importance of operational planning and control. Explain what linear programming is, and give an example in relation to any part of the operations of WH Smith; Produce a network plan and indicate the resultant critical path for any operation in WH Smith. (for this task, you should include a set of operational outcomes, which are clearly defined). Explain how quality can be defined and maintained. Learning Outcomes and Assessment Criteria In order to Pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the Learning Outcomes for the unit. The Assessment Criteria determine the standard required to Pass this unit. The Assessment Criteria will act as a guide to help you put into context your answers to fulfill the Learning Outcomes. Learning Outcome Assessment Criteria 1. 1 explain the importance of operational management 1. 2 explain the need to produce safely; on time; to cost; to LO 1Understand the quality and within the law nature and importance 1. 3 explain the link between operations management and of operational strategic planning management 1. 4 produce a systems diagram to illustrate a typical business 2. 1 explain the ‘Three Es’ (economy, efficiency and effectiveness) LO2 Understand the link between operations 2. 2 explain the tension between cost minimisation and management and quality maximisation strategic planning 2. 3 evaluate the significance of the five performance objectives that underpin operations management 3. 1 explain linear programming LO3 Understand how 3. 2 evaluate critical path analysis and network planning to organise a typical 3. 3 explain the need for operational planning and control production process LO4 Be able to apply relevant techniques to the production of an operational plan for a typical business 4. 1 produce a set of clearly defined operational outcomes 4. 2 produce a network plan and indicate the resultant critical path 4. 3 explain how quality could be defined and maintained. INSTRUCTIONS AND INFORMATION FOR LEARNERS This assessment and the Tasks above are designed to assess your achievement of all four of the Learning Outcomes and associated Assessment Criteria for a Pass in the ‘Employability Skills’ unit of the qualification you are undertaking. Your tutor/ deliverer will advise you when you should start work on the assignment, the date when you must hand in your completed work and when you can expect to get your mark and feedback on your work. Guidance on this subject is provided on page 1 of this assignment brief. You should make sure that you plan your work carefully, to ensure that you cover all four learning outcomes of the assignment, and complete it within the time limit specified. There is no official guideline wordcount or percentage marking (other than Pass/ Merit/ Distinction/ Refer). By way of guidance only for this particular assignment, it is recommended that you write a minimum of 2000-2500 words total and match the weighting of your efforts to the wordcount indicated. Your statements in answer to the Learning Outcomes need to be prefixed with the specific Learning Outcome title or at least the Learning Outcome number. This will help you keep on track and should ensure you address the details. You must make sure that you acknowledge any sources you have used to complete this assignment, listing reference material and web sites used. The assignment result will be published on BITE’s Moodle online education materials platform, normally within 6 weeks of the submission date. If your assignment is assessed as referred, you will be notified with an indication of the areas to be addressed. You may resubmit an assignment, or submit a new assignment, on a further two occasions during your period of registration as an Institute learner with Edexcel. If there is anything in these instructions or in the assignment itself which you do not understand, please seek guidance from your tutor/ deliverer. Merit grade Descriptors For learners to achieve a Merit they must: Identify and apply strategies to find appropriate solutions Indicative characteristics Learners must demonstrate that: An effective approach to assignment planning, study and research is in evidence Evaluations and judgements, using evidence, have been made Problems with a number of variables have been considered Select/design and apply appropriate methods/techniques A range of relevant theories have been included Relevant theories and techniques have been applied to the case study A range of different sources of information have been used The selection of methods/techniques of analysis and use of source material have been justified Information/ data has been synthesised and processed Present and communicate appropriate findings The written assessment is coherent, shows logical development and a sound understanding of theories, concepts and research evidence The written assessment demonstrates that an appropriate structure and approach has been used The written assignment demonstrates a writing style appropriate for audiences both familiar and unfamiliar with the subject. The written work is clearly written and technical language has been accurately used Distinction grade Distinction descriptors For learners to achieve a Distinction they must: Indicative characteristics Learners must demonstrate that: Use critical reflection to evaluate own work and justify valid conclusions. Conclusions have been arrived at through synthesis of ideas and evaluation of research evidence and have been justified The validity of results has been evaluated using defined criteria Realistic and informed recommendations have been proposed against defined characteristics for success Take responsibility for managing and organising activities. The written assignment shows excellent planning, is organised coherently and is clearly expressed Independence of thought and gathering of research material has been demonstrated Material used has been clearly understood and well organised The importance of individual and group behaviour in organisations and its management has been recognised and addressed Demonstrate convergent/lateral/creative thinking. There is evidence of self-generated ideas with evaluation Convergent and lateral thinking are evident in the written assignment Creative thinking is evidenced with unfamiliar material. Problem-solving is in evidence Innovation and creative thought are in evidence Receptiveness to new ideas is evident Ideas have been generated, evaluated and informed decisions/ recommendations are made. Case Study: WHSmith †¢ WH Smith: Kate Swann turns ? 135m losses into ? 106m profit in a decade One of the UKs most highly regarded – and highly paid – retailers achieved success by going against the grain WH Smith chief executive Kate Swann favours the old retail adage: sales are vanity, profits are sanity. Photograph: PA When Kate Swann arrived at WH Smith in 2003, there was a widely held view that the chains days were numbered. A decade on, she has turned losses of ? 135m into a profit of probably ? 106m this year, and shares that were languishing at 250p are now changing hands at 650p. Swann is now one of the UKs most highly regarded – and highly paid – retailers. Yet she has achieved this remarkable feat by breaking many of the rules of running a successful high street retail business. When Swann announced she was pulling out of selling music and DVDs because the profit margins were thin and getting thinner, rivals thought she had taken leave of her senses – she was instantly kissing goodbye to about 30% of Smiths turnover. On a same-store basis on the high street, WHS now sells roughly ? 65 of goods for every ? 100 of custom seven years ago. The demise of Zavvi and HMV in the face of online competition shows it was a brave – and correct – decision. Swann favours the old retail adage: sales are vanity, profits are sanity. By focusing on profitable sales and cutting costs relentlessly, she has boosted profit margins – according to analyst Nick Bubb by an almost incredible 15 percentage points. While other retailers have been pouring resources into the digital world, Smiths big online strategy is its Funky Pigeon card site. Instead, Swann plans to open more shops, even though they are, to be frank, deeply unpleasant places to shop, stuffed with stock and screaming promotional banners. While the supermarkets have to tread carefully in the products they offer and have been targeted for displaying sweets at the checkout, Smiths has sold stationery aimed at teenagers and young women adorned with the Playboy bunny motif and Swanns checkout assistants attempt to force-feed the nation giant bars of Galaxy and chocolate oranges. Her secret? Maybe its the low profile. While many rivals enjoy the limelight, holding forth on the woes of the economy, the lack of women in the boardroom and political issues such as the in-out debate, Swann says nothing. She doesnt give interviews. On Wednesday, at Smiths AGM, a shareholder stood to offer thanks for her transformation. Asked to respond, she merely said: Thank you, lets move on. No doubt she will. There will be a queue for her services.

Review of Renaissance Architecture Styles

Review of Renaissance Architecture Styles Throughout the past years the emergence of architecture have gone through various evolutionary phases .The philosophy of Architecture produced with time two major branches which is the basic Renaissance and Baroque architecture. The development of Architecture from basic Renaissance form which indicates having the characteristics of dignity and formality shown through symmetry and that to have an available space for rational engagement with the divine which can be asserted that it certainly provides a rational engagement with architecture which is a more effective means to comprehend and understand architectural form than the Baroque form which contrarily presented the beginning of new dynamic, fluid and theatrical approach to architecture that was designed to impact directly upon emotional modes of engagement. The Baroque architecture which was originally linked to the counter reformation which is a movement within the catholic church to rebuild itself to respond to the Protestant c hurch and its embellishments were more reachable to the feelings and power of the Italian church which formed a new style, whereas Renaissance was a mixture of religious and secular force and withdraw the prosperity and strength of the Italian churches. From the 14th to the 17th century In Italy ,the city of Florence specifically is where the launch of Renaissance architecture which is also known as ‘Rebirth’ or ‘Revival’ of the Roman classic Arts had firstly began and later was distributed to the rest of Europe. Symmetry ,geometry, proportion and regularity of elements are they are shown in Ancient Roman architecture is what specify the Renaissance style. However, in the city of Florence , architects and artists demonstrated their support through their progress of new shapes of painting, sculpture and architecture, similar to seeking of prestige and position through their assistance of art and letters by the bankers and rich merchants. Hence ,As time passed by Renaissance Architecture has evolved and went through multiple stages .At first it has gone through the Early period which is the first transition period. Secondly comes Proto-Baroque which is before baroque or in other words High renaissance .Finall y It evaluated to Baroque period. Baroque architecture began in late 16th century in Italy that turned Renaissance architecture into a philosophical and imaginative in a theatrical fashion way often to express an imaginative idea. Lights and dramatic intensity is used also to represent Baroque architecture. Bernini and Borromini are the first two major architects that developed Baroque period as Bernini was the first one to evolve many sculptures into his buildings and the Francesco Burromini came to Italy to learn from Bernini. However, every style of Architecture has its own characteristics, materials, elements and shapes and different aims, but it is supported that approaching architecture with Renaissance style tends to be more engaging with architecture and understanding it and representing it in a right form than Baroque style. Late Roman buildings, particularly Donato Bramante’s St. Peters Basilica Tempietto in Rome its design attains a colossal unity that was not known before and hence can be considered as ancestor to baroque architecture. Donato Bramante was an Italian architect, who introduced Renaissance architecture to Milan and the High Renaissance style to Rome, where his plan forSt. Peters Basilica formed the basis of the design executed by Michelangelo. Donato Bramante Tempietto in Rome represent perfectly the Renaissance style of architecture The tempietto identified the start of the Renaissance in Rome in 1502, when a sanctuary to represent where saint peter was killed was requested from Alexander to be built allegedly .Bramante made his building to symbolize the Christian reference for tradition and platonic preference for the early church. The building is surrounded by a one-story Doric colonnade with entablature and balustrade and a 2-story cylinder covered by a hemispherical dome Bramante’s St.Peter scheme symbolized a building on the buildup of the Baths of Diocletian covered by a dome similar to that of the Pantheon. Began in April 1506. Nearly all the vital architect of the 16th and 17th had been altered by the same time that the church was fully adjusted. Renaissance architecture in both of these buildings tends to having planar classicm in which its walls are decorated with culomns ,pediments,and blind arches of small physical depth and that serves as flat canvases for a classical inveer ,which serves to split a wall into a precise and neat form ,contrarily in Baroque architecture the walls are deeply chelised and curved which treats as undulating whole .Furthermore, St Peter’s basilica and Donato Bramante’s Tempietto in Rome have Faà §ades that are symmetrical around their vertical axis. A systenm of pilasters ,arches and entlabatures which form a proportional surmount the facades and the columns and windows demonstrate progression toward the centre.In contrast Buildings such as John Balthasar Neumann’s Pilgrimage Church of Vierzehnheiligen in Bamburg, Germany the facades consisted of many curves, Baroque pediments (which is the triangular area between the rooftop and the edge of the roofs) were often highly de corated. Scrolls and gilded formed the tips sometimes. This is a photo for John Balthasar Neumann’s Pilgrimage Church of Vierzehnheiligen in Bamburg, Germany which represent the Baroque architecture The Baroque style has its unique oval shape and took the advantage of marbles, bronze and gilts in abundance of the interior and sometimes the interiors are covered by multiple gilded puttos and life sized ones. Using an art technique called as ‘‘Trompe l’oeil’’ painting including strongly realistic imagery hence to create the optical vision and illusion for objects to be visible in three dimensions the ceilings and domes of the baroque architecture were formed ,instead of being an ordinary two dimensional painting . The major role that Baroque architecture acted upon was the call for an architecture that is both reachable and accessible to feelings and emotions and also a shown statement of wealth and power of church. The facades consisted of many curves, Baroque pediments (which is the triangular area between the end of the roofs and the rooftop) were usually extremely decorated. The tips were sometimes turned into scrolls and gilded. A listed featu res of baroque architecture would include more curves rather than straight lines , decorative columns instead of a supportive one and twisted in shape as well , detailing with a high sense of decoration , applying the appearance of moving and continuous flow as well , along with an abundance of windows , and a lot of paintings blending with the architecture. The church was constructed between the year of 1743 to 1772 along with it unique design in the interior which strongly reflect the baroque architecture. The plan of the church shows the church has layout which is considered to be a complex of highly divided spatial arrangement in a Latin cross form, along with a series of ovals that divides a large series of ovals that’s perpendicular to it. Moving on to the ceiling, it’s broken up with huge windows that allow the space to be exposed to directional light. Combining all this together which is the amount of light coming from the windows and the flawless stucco work d one by the architects, created an amazing and simple in terms of a transporting interior which has been called Gods Ballroom .As a person approaches the church he or she will witness a wonderful sandstone faà §ade resembling a glorious baroque style along with an appealing and warm hue. In conclusion, Baroque architecture which considered to be related to emotional engagement, this style or architecture concentrate and give more attention to decoration more than support of the structure, curves rather than straight lines, and emphasis on the appearance of movement all along the church. Although baroque has barrows many features from the mannerism and renaissance, but at the same time there is a lot of differences found between these two styles of architecture. In indicating those differences u will conclude that renaissance is more based on realism and being straight, as well as having the characteristics of dignity and formality shown through symmetry and that to have an available space for rational engagement with the divine which can be asserted that it certainly provides a rational engagement with architecture, while the baroque style concentrates more in being complex and in a flow. Giving those factors renaissance architecture can be considered more convincing in terms of architectural aspects due to the high level of stability and proportionality which reflects the concept of power and routine which is needed in places like churches

Teaching The Confessions of St. Augustine Essay -- The Confessions of

Teaching The Confessions of St. Augustine ABSTRACT: Augustine's passionate and immensely personal account of his conversion has enthralled readers for centuries. Unfortunately, the passion and personal nature of the writing can stand as a barrier to comprehension, especially when the text is taught at the undergraduate level. Add to this the fact that the work has the character of one long and substained prayer to God, contains many passages that are tediously introspective, and refers to a time and place that are foreign to today's undergraduates, the task of helping students to understand and appreciate the work is daunting, to say the least. Augustine's very passionate and immensely personal account of his conversion has enthralled readers for centuries. Unfortunately, it is also the very passionate and personal nature of the writing that can stand as a barrier to comprehension, especially when the text is taught at the undergraduate level. Add to this the fact that the work has the character of one long, sustained prayer addressed to God, it contains many passages that are tediously introspective, it refers to a time and place that are foreign to today's undergraduates, and the task of helping students to understand and appreciate the work is, to say the least, daunting. But the Confessions, like all great literary masterpieces, is ultimately accessible, although special effort may have to be made to make it so for the student. One method of approaching the text that has been very helpful for my students has been to explore the text in terms of theme and pattern. It is this method about which I will speak in this paper. I shall speak first of theme, and return later to pattern. There is no doubt in Augustine's m... ...on, and the individuals who at every stage helped him to overcome those obstacles. I have further suggested that one theme that comes readily to the fore when the first eight books of the Confessions are analyzed in this way is Augustine's belief that God's work is accomplished in our lives through the agency of others. This approach is used with a primarily undergraduate audience in mind, thus many of Augustine's more subtle psychological and theological teachings from these books are not given emphasis. However, this approach does provide students with a way into the text that is intelligible and manageable. It can only be hoped that in subsequent readings, our students will be able to appreciate some of the other riches that await them therein. Bibliography Augustine. The Confessions of St. Augustine. Trans. John K. Ryan. Garden City: Image-Doubleday, 1960.

the organisation :: essays research papers

In a time of peace and prosperity one of the most brutal organisations ever known to man was formed. An organisation made up of murders, theives, and rapists. The organization we’ve come to know as the â€Å"Nazis†.   Ã‚  Ã‚  Ã‚  Ã‚  On January 2,1919, two men by the names of Karl Harrer and Anton Drexler founded a group called the â€Å"German Workers’ Party†. It started out as nothing more than a few blue collar workers getting together to gripe about the government. Anton Drexler was described by Robert Leckie in his book delivered from evil as a toolmaker in the munich railyard a working man. He was a tall, spare man, as undistinguished as his dab of mustache and rimless glasses.(38)   Ã‚  Ã‚  Ã‚  Ã‚  But this harmless simple group was about to take a turn for the worse. On september 19,leured by the possibility to make hisself known, Adolf Hitler joined the german workers’ party. Moving quick Hitler soon became the public speaker for the party. With obtaining this position Hitler could finaly let the people hear his views. When he outlined the parties platform he put the german workers’ party in a positon to become a political power in germany and capitalizing on this oppertunaty they changed their names from german workers’ party to the National Socalist German workers’ party, which would soon become known as the Nazi party.(lace 9)   Ã‚  Ã‚  Ã‚  Ã‚  Nothing more was heard from germanys Nazi party for another three years untill the morning of november 8, 1923, when a column of three thousand Nazis marched toward Munich’s central plaza. Arm-in-arm infront were Ludendorff, Goring, Hitler, and max von scheubner-Richter the four leaders of the Nazi party. At the odenplatz they found their way barred by a hundredd police armed with bayonets fixed to their rifles. As the two forces were about to come together, a shot rang out no one could tell from which side. In an instant there were volleys of gunfire from both directions. Goring fell, shot in the thigh, scheubner-richter was fatally wounded and, in falling, dragged Hitler to the pavement and separated his shoulder. Nineteen Nazis were killed and dozens were wounded. Only lundendorff continued to march forward and was arrested on the spot. The so- called â€Å"Beer Hall Putsch† had failed. Two days later Hitler was arrested. Goring and Hess fled to Austria. Rohm and the other top Nazis were rounded up and arrested. The party was declared banned by the government.

PSY 301, Introductory Psychology, 1999, Exam 3 :: UTEXAS Texas Psychology

Test 3 1. The process of getting information out of memory storage is called: A. priming. B. encoding. C. relearning. D. retrieval. E. rehearsal. 2. Chess masters can recall the exact positions of most pieces after a brief glance at the game board. This ability is best explained in terms of: [NOTE: This question turned out to be ambiguous. Everyone gets credit. The technical correct answer, however, is B.] A. flashbulb memory. B. chunking. C. iconic memory. D. the serial position effect. E. the method of loci. 3. After her last drinking spree, Karen hid a half-empty liquor bottle. She couldn't remember where she hid it until she started drinking again. Karen's pattern of recall best illustrates: A. the spacing effect. B. proactive interference. C. the serial position effect. D. motivated forgetting. E. state-dependent memory. 4. The disruptive effect of prior learning on the recall of new information is called: A. state-dependent memory. B. retroactive interference. C. the serial position effect. D. the spacing effect. E. proactive interference. 5. Research on the misinformation effect indicates that: A. events from the distant past are especially vulnerable to memory distortion. B. people can easily distinguish between their own true and false memories. C. hypnotic suggestion is an effective technique for accurate memory retrieval. D. it is very difficult to lead people to construct memories of events that never happened. E. a leader, such as Clinton or Reagan, can forget bad information faster than good information. 6. With respect to the controversy regarding reports of repressed memories of sexual abuse, statements by major psychological and psychiatric associations suggest that: A. the accumulated experiences of our lives are all preserved somewhere in our minds. B. the more stressful an experience is, the more quickly it will be consciously forgotten. C. repression is the most common mechanism underlying the failure to recall early childhood abuse. D. professional therapists can reliably distinguish between their clients' true and false childhood memories. E. adult memories of experiences happening before age 3 are unreliable. 7. Prototype is to category as ________ is to ________. A. rose; "flower" B. rock; "mountain" C. man; "woman" D. rope; "weapon" E. mountain; "rope" 8. At some point during the babbling stage, infants begin to: A. imitate adult grammar. B. make speech sounds only if their hearing is unimpaired. C. speak in simple words that may be barely recognizable. D. lose their ability to discriminate sounds that they never hear. E. develop strong sexual urges oriented to the parent of the opposite sex. 9. Research on the language capabilities of apes clearly demonstrates that they have the capacity to: A. vocalize the most common vowel sounds. B. acquire language vocabulary as rapidly as most children.

Dehumanization of the Jews Essay

Dehumanization is the process of making a person less human by taking away the important things in their life and what makes them who they are; not only the material things but their ideas and morals as well. The Nazi’s dehumanized millions and millions of Jews during the Holocaust. In Elie Wiesel’s recollection of his experience in the German’s concentration camps, he explained how brutal the Nazi’s could be, how they could take a person’s life away in the matter of seconds, and how they change a person’s outlook on life entirely. The Jews were dehumanized from the very beginning of the Holocaust and only grew to be worse. Dehumanization is the process of making a person less human by taking away the important things in their life and what makes them who they are; not only the material things but their ideas and morals as well. The Nazi’s dehumanized millions and millions of Jews during the Holocaust. In Elie Wiesel’s recollection of his experience in the German’s concentration camps, he explained how brutal the Nazi’s could be, how they could take a person’s life away in the matter of seconds, and how they change a person’s outlook on life entirely. The Jews were dehumanized from the very beginning of the Holocaust and only grew to be worse. The Nazi’s didn’t make anything easy for them. The Jews endured a continuous struggle that they could do nothing about. In the beginning, it all started with the German’s forcing them out of their homes and sending them to the ghettos. The Nazi’s stripped them of their rights, took away their belongings, and removed them from their daily lives. This left them with nothing. They left behind their lives. â€Å"To live? I don’t attach any importance to my life any more. I’m alone,† states an early deportee, Moshe the Beadle. (pg. 5) The Jews were ridded of all sense of security. Once they arrived at the concentration camps, they were struck with another loss of â€Å"themselves. † At the camp, they received tattoos. These tattoos were a series of numbers which represented â€Å"who† they were in the concentration camps. They were known as numbers, not people, numbers. A name is sacred. A name is who you are, without it, you’re only a being. They were people with friends and family that knew them by this name, their name. It was just another way to break away the ties of humanity. In the camps, the prisoners were treated like animals. They had to work all day long. They had to eat when they were told to eat. They had do everything they were told. If anyone misbehaved they would be shot down like dogs. Wiesel asks, â€Å"Was there a single place here where you were not in danger of death? † (pg. 37) A human is meant to be free, do as they please, and not live life in fear. The Jews weren’t allowed to have these luxuries anymore. They were worn down to nothing, which is exactly what Hitler was trying to do. Dehumanization was carried on throughout the Holocaust. The Nazi’s wanted the Jews gone. They made them flee their homes and their personal lives. They were left with nothing. They were given numbers in replace of their own name, the name that makes them the person they grew up as. They Jewish prisoners were treated like animals. They worked, hardly ate, hardly slept, and worked some more. If someone was to do the slightest thing wrong, they were shot down. The person they used to be is gone. The Jewish weren’t given a chance to fight for their lives. The Nazi’s made this impossible. They had to hold onto the little bit of hope left in their wounded hearts.